About
Welcome to SmartyPurse
Hi there, I’m Mariya, and I’m thrilled you’re here at SmartyPurse!
After more than a decade in the fast-paced world of finance and technology, I’ve learned one thing with absolute certainty: real wealth isn’t just about money — it’s about being happy and free, and finding the balance between all three.
About Me
I’m Mariya Boychinova — a finance expert with a 12+ year corporate career spanning some of the largest investment banks in the world. I’ve advised on complex markets, built valuation models, led high-impact fintech projects, and sat on the board of a wealth management firm. I’ve also been a mentor, a team builder, and a champion of mental well-being at work.
But now, I’m building something more personal — SmartyPurse — a space to help people like you take control of your money with clarity, confidence, and compassion.
Why “smarty-purse”?
Because personal finance isn’t about being flashy — it’s about being smart. In a world that glorifies overconsumption and quick wins, a smarty-purse is someone who unapologetically values simplicity, planning, and long-term freedom. Someone who might sound like a smarty-pants, but is actually just focused, grounded, and quietly building the life they truly want.
Here, I share educational, motivational, and highly practical content to help you:
- Build lasting wealth without sacrificing joy
- Master your personal finances — even if you’ve never budgeted before
- Set and achieve big, meaningful life goals
- Break free from paycheck-to-paycheck stress
My Mission
To teach you not just how to be rich — but how to be happy, rich, and free.
Whether you’re just starting your financial journey or ready to level up, I’m here to help with tools, insights, and inspiration — all from someone who gets it.
Thank you for being here. Let’s build something that truly matters to you.
— Mariya